Branding

Java u is
• Warm, fun, friendly, laid-back.
• Energetic, dynamic, vibrant, young.
• Social, connected.
• Chemistry.
• Provocative yet down-to-earth.
• Comfortable, welcoming, accessible, local.
• Neighborhood café but it’s also the place where you feel like part of the crowd.

Customer Interaction with Employees
• More than anything, this is what constitutes our brand.
- It’s the biggest differentiator we have.
- It’s what our customers say brings them back again and again.
• More than anything, this is what drives our profit.
- Without relationship, you have to pay for advertising and gimmicks to lure a customer to make a purchase…and the customer remains fickle.
- With relationship, you don’t have to pay for love…and you are forgiven your mistakes.
• There can be nothing more important to our brand strategy than supporting employees in building relationship with
our customers.